Welcome to The Better Blog, your go-to resource for all things fundraising and event management. Here, we'll dive deep into the latest industry trends, share actionable tips, and provide expert insights to help you maximize your impact.
Whether you're a seasoned nonprofit professional or just starting out, you'll find valuable advice on crafting compelling donor appeals and leveraging technology to streamline your operations.
Join us as we explore the power of community, innovation, and technology to drive positive change.
Major gifts skew older while younger donors give early and digitally. Build a generational giving strategy before your pipeline ages out.
Peer-to-peer fundraising is high ROI when you support your fundraisers. Tools, scripts, milestones, and encouragement that keep pages active.
Apple Pay, Google Pay, and tap-to-pay lift giving by cutting clicks. Here is how to use digital wallets online and at fundraising events.
Most nonprofits never check donation page abandonment. Here is how to find your drop-off, fix mobile friction, and recover lost gifts.
Recurring donors retain better and are worth multiples of one-time givers. Here is how to build a recurring giving program that grows.
The best nonprofit CRM isn't about feature lists — it's about how features support each stage of the donor lifecycle: identification, cultivation,...
Compare the best CRM software for nonprofits in 2026. Top picks, feature comparisons, and expert guidance on BetterUnite, Salesforce, Bloomerang,...
Compare the best fundraising software for nonprofits in 2026. Features, costs, and honest reviews of BetterUnite, GoFundMe Pro, Bloomerang, Bonterra...
Laura Hutyra, CFRE, President of M. Gale Consulting on cultivating a culture of generosity, the GivingUSA report, and what nonprofits can do to...
Unlocking Donor Loyalty: Strategies, Tactics, and Technology for Improving Nonprofit Donor Retention