Hosted by: Leya Simmons
CEO and Co-Founder, Betterunite
In this lively and practical conversation, Leya Simmons opens with her trademark warmth and energy, welcoming benefit auctioneer and nonprofit fundraising expert Erin Keinzel. Together, they pull back the curtain on the auction world — tackling not just how to run one, but how to run one well. From live bidding drama to silent auction strategy, Leya and Erin explore how the right planning, data, and storytelling can turn an auction from a “nice-to-have” into a fundraising powerhouse.
Featuring: Erin Kienzel
Founder, Giving for Good
Based in Charleston, South Carolina, Erin is a nationally recognized benefit auctioneer with over two decades of experience. She’s worked with organizations of all sizes to transform auctions into high-energy, mission-driven events. As the founder of Giving for Good, she’s built a reputation for blending performance skills with a deep understanding of nonprofit goals — and she’s not afraid to share what really works (and what doesn’t) when the paddles start flying.
Key Takeaways from the Webinars
Data Is Your Secret Weapon
Erin's number one tip? Let your numbers guide you. Past performance, item popularity, and bidder behavior aren't just “nice insights” — they're your roadmap to higher revenue. Whether you’re deciding on starting bids, setting increments, or selecting items, data helps you skip the guesswork and go straight to strategy.
Craft the Right Mix of Auction Items
It's not about having the most items — it's about having the right items. Erin recommends building a mix that balances unique, high-value experiences with accessible options that keep more bidders engaged. Every item should feel intentional, mission-connected, and worth talking about.
Plan for Engagement, Not Just Logistics
Great auctions are about more than timing and tech. Erin and Leya stress the importance of pacing, storytelling, and audience connection. Whether it’s weaving in your mission between bids or creating memorable moments for donors, energy is what keeps paddles in the air.
Make the Silent Auction Count
Silent auctions shouldn’t be an afterthought. Erin shares how they can work in tandem with your live event — creating momentum before the main show and giving donors multiple ways to participate.
Your Auction, Your Rules
Control the auction environment. From when bidding opens and closes to how notifications go out, the more intentional you are with settings and structure, the more confident your bidders will be — and the more they’ll spend.
This webinar is a must-watch for any nonprofit leader, development director, or event planner looking to maximize auction results.
Whether you’re hosting a gala, festival, school fundraiser, or online bidding war, the strategies shared by Erin and Leya will help you create an auction that’s not just profitable — but unforgettable.
Leya and Erin deliver expert advice with a dose of fun — and your next auction’s bottom line will thank you for it.
