Open, Read, Give, the Art of Email Fundraising

Webinar Summary: Empowered Fundraising through Storytelling and Data

Hosted by: Leya Simmons

CEO and Co-Founder, BetterUnite

Leya Simmons kicks off the session with her signature blend of strategic insight and nonprofit passion. She frames the conversation as a powerful marriage between technology and storytelling, tools that empower organizations to raise more, connect better, and make a lasting impact.

Featuring:

Samantha Jasnos and Zulesky Aparicio from TrueSense Marketing

Samantha and Zulesky bring the heat from TrueSense Marketing, offering practical and real-world strategies that blend smart data usage with compelling narrative techniques. Their goal is to show nonprofits how to fundraise with heart and results.

Key Takeaways from the Webinar

Connecting Data to Donor Emotion

TrueSense emphasizes that successful fundraising starts with data but it thrives on emotion. Samantha and Zulesky explain how organizations can use donor segmentation and storytelling together to create deeper and more authentic engagement.

Behavior Based Fundraising

The presenters introduce behavioral science as a critical lens for modern fundraising. They walk through how different appeals resonate with different types of donors and how platforms like BetterUnite make it easy to deliver the right message to the right person.

Personalized Messaging

They show how nonprofits can leverage data to create messaging that feels personal and genuine. By tapping into what donors care about, organizations strengthen relationships and increase donor retention.

Campaigns That Convert

From pre-campaign planning to post event follow up, Samantha and Zulesky outline the steps to build campaigns that inspire action. They emphasize strategy at every phase, reminding attendees that intention and execution go hand in hand.

Measuring for Momentum

The webinar wraps with a look at campaign analysis. TrueSense stresses that reflection and reporting are key to long term growth. Nonprofits that review what works and what doesn’t continue to evolve, improve, and outperform.

This session delivers a clear message: the best fundraising is both data driven and deeply human. Nonprofits leave the webinar equipped to tell better stories, use better tools, and raise more money.