Discover expert strategies from BetterUnite’s webinar featuring Rob Giardinelli, Christian Scott, TiWanna Kenney, Emma Shinnick, and host Leya Simmons. Gain insights to enhance guest experiences, streamline event logistics, and achieve nonprofit event success.
Nonprofit professionals know that successful events are much more than just good intentions—they're the result of meticulous planning, insightful guest experiences, and flawless execution. To bring actionable insights directly to nonprofit teams, BetterUnite recently hosted an exclusive webinar featuring an all-star lineup of event industry experts: Rob Giardinelli, Christian Scott, TiWanna Kenney, Emma Shinnick, and hosted by BetterUnite CEO, Leya Simmons.
Emma Shinnick, BetterUnite’s Training Director, kicked off the session by outlining her approach to helping organizations thrive. With over 15 years of event planning experience—covering everything from baby showers to nonprofit galas—Emma specializes in training and onboarding, ensuring that nonprofit teams leverage technology effectively. Her insights emphasized the importance of thorough preparation, strategic use of event software, and the power of experiential learning from past events.
Rob Giardinelli of Event Mindset followed up with invaluable data-driven advice on guest experiences. Rob’s insights into event attendee behaviors, preferences, and expectations provided a clear roadmap for how nonprofits can enhance their guest experiences—crucial for both engagement and fundraising success. His message was clear: understanding your audience deeply and designing your events around their experience leads directly to higher satisfaction and improved results.
Christian Scott of Life Event Staffing added another layer of depth, focusing on the essential details of event-day execution. Known for their "boots on the ground" expertise, Christian shared practical strategies for managing real-time logistics. From volunteer coordination to resolving last-minute challenges, Christian highlighted how seamless execution on event day can elevate the entire experience for attendees and reduce stress for the organizing team.
Host Leya Simmons emphasized the importance of holistic event management—integrating technology, data, and hands-on expertise. BetterUnite’s commitment to nonprofits goes beyond providing technology; it's about creating educational opportunities and sharing expert knowledge that empowers nonprofits to host successful, memorable events.
Collectively, these experts provided webinar attendees with a treasure trove of actionable advice, blending years of experience with practical insights tailored specifically to nonprofit events. For nonprofit professionals looking to elevate their events, embracing the lessons from Emma, Rob, Christian, and the BetterUnite team promises more engagement, smoother execution, and ultimately, greater fundraising success.