Hosted by: Leya Simmons
CEO and Co-Founder, BetterUnite
Leya Simmons opens the session with her classic enthusiasm and clarity, setting the tone for a dynamic conversation about auction strategy and donor engagement. She introduces this webinar as a deep dive into the art and science of auction fundraising, with actionable takeaways nonprofits can start using right away.
Featuring: Dean Crownover, Benefit Auctioneer
Dean brings the energy, experience, and a healthy dose of humor to the session, proving why he’s one of the most trusted voices in benefit auctions. His goal? Help organizations raise more money with less stress by getting smart and strategic about their donor base.
Let Your Data Lead
Dean starts by urging nonprofits to look backward before they plan forward. He outlines how past auction results, donor giving histories, and attendance patterns should be used to inform your next auction strategy, not just as a recap, but as a roadmap.
Identify Your Champions
Every fundraising event has its MVPs. Dean walks through how to find your high-energy bidders, loyal supporters, and big givers, then how to invite them to lead the way in live auctions and Fund-a-Need moments. Don’t just hope for generosity, set it up.
Lead Gifts Make or Break Fund-a-Need
When it comes to paddle raises or Fund-a-Need campaigns, Dean doesn’t mince words: you need a lead gift. He shares how to secure that cornerstone donation in advance, why it’s so crucial for momentum, and how to build the giving ladder from there.
Silent Auctions Still Matter
Dean doesn’t ignore the silent auction. He provides tips on item selection, bundling, and marketing, all backed by donor behavior trends. He reminds us that silent auctions are often the “gateway” to deeper giving and can’t be an afterthought.
The Auctioneer is a Strategic Partner
Dean reframes the benefit auctioneer’s role, not just a fast-talker with a microphone, but a strategist who should be looped in early. When they’re part of the planning, they can help structure your program to drive real revenue, not just applause.
This session is a must-watch for anyone planning an auction this year. With clear strategies, a dash of wit, and a whole lot of wisdom, Dean Crownover equips nonprofits with the tools to transform their next event into a fundraising powerhouse.
Watch the full webinar to learn how you can raise more and stress less.